Logo
Our identity lockup is comprised of 3 key elements;
Our wordmark, the boxxe 'underscore' and the tech solutions tagline.
Our underscore symbolises, our deep expertise in technology and is simultaneously used to emphasise the ‘e.’ Aiding pronunciation of boxxe and to strengthen our brand awareness.
Both the boxxe wordmark and Tech Solutions tagline should appear together as our primary logo.
Our identity is available in three primary colour versions: White + Blue (on Black), White + Black (on Blue) and Black + Blue (on White). The mono versions of our logo should only be used on collateral that does not contain colour.
Secondary Logo
There are occasions when we use the boxxe primary logo without the ‘Tech Solutions’ tagline to aid legibility. For example when working with small format compositions, such as display banners or small social assets.
Where possible the primary logo should be used ahead of the secondary.
Symbol
When taken in isolation, our underscore within the logotype forms our symbol. It acts as a representation of the Boxxe brand in its most reduced and simplified form.
Sole use of the brand symbol shouldn’t become a regular feature through our communications. The brand symbol can be used in small composition sizes such as a favicon, app icons and digital ads.
In isolation it evokes confidence and authority, but it must be clear that Boxxe is the sender. The symbol must never be altered, colored or combined with any other names or elements. The original symbol must be used at all times. Never modify the symbol or create a new one.
Logo Usage
Logo Position
To ensure that our graphic language is utilised to its full potential, the boxxe logo can be placed in four different positions in the majority of applications. The corners are our primary positions for the identity and is true for the majority of our formats.
Minimum clear space
To protect the clarity and visual integrity of our logo, it must always appear with a minimum clear space on all sides, that is equal to the width of the underscore in the logo identity.
Co-branding Lock-ups
Our primary logo can lock-up with our partner logos. Partner logos will be different shapes and sizes; therefore, good design sense should steer decision making to ensure lock-ups look balanced and proportional.
Wherever co-branding is used, any third party logo which is positioned next to the boxxe logo must never exceed the height distance, from the top of the 'e' to the bottom of the underscore.
A 1pt vertical divider line must be used to separate each logo, and span from the top of the boxxe 'b' to the bottom of the words 'Tech Solutions.'
The spacing between the verticaldivider of both logos is the width of the underscore.
There is also a co-branding description lock-up option. In this case, the description text will align to the top of the 'b', with the text not exceeding the height of the underscore. The third party logo will align with the bottom of primary logo. The text may be swapped for any of following, depending on the partner relationship.
- IN PARTNERSHIP WITH
- IN ASSOCIATION WITH
- FUNDED BY
- IN COLLABORATION WITH
Do's and Don'ts
Our logo is the most important and recognisable element of our brand’s identity. It's the symbol that represents our organisation to the world and acts as an identifying and unifying mark.
The logo should not be adjusted or manipulated. Here’s a few examples of what not to do with the boxxe logo in your comms.
Vision Statement
Our vision statement comes in two formats, stacked and landscape. Both can be used as a lead heading or as a supporting sign-off.
