Primary Colour Palette
Our colour palette forms the bedrock of the boxxe brand expression and has been thoughtfully chosen for its bold and vibrant hues, perfectly suited for the digital screens on which our marketing will predominantly appear.
Our colours are available in both a digital and print palette. Supplying RGB for our brand to live in a digital world, with CMYK and Pantone colour palettes being more suitable for print collateral.
The vibrancy of colours is often muted in print media, as it is challenging to replicate the exact shades and hues on paper. Therefore, print applications typically rely on the closest approximations of the intended colors.
*In any print run, a test proof should be used to get as close to the vibrancy of the digital colours as possible.
White
R: 255
G: 255
B: 255
#ffffff
C 0
M 0
Y 0
K 0
Core Blue
R: 0
G: 80
B: 255
#0050ff
C: 90
M: 47
Y: 0
K: 0
Pantone:
285 C
Black
R: 0
G: 0
B: 0
#000000
C: 50
M: 50
Y: 50
K: 100
Pantone:
Black 6 C
Secondary Colour Palette
A secondary colour palette is provided for use in charts and other data visualisations where a selection of colours is needed to differentiate information.
Dark Blue
R: 15
G: 0
B: 150
#0f0096
C: 100
M: 91
Y: 0
K: 13
Pantone:
2738 C
Cool Blue
R: 110
G: 200
B: 255
#6ec8ff
C: 58
M: 0
Y: 0
K: 0
Pantone:
2985 C
Product Pink
R: 200
G: 120
B: 220
#c878dc
C: 14
M: 56
Y: 0
K: 0
Pantone:
245 C
Red
R: 240
G: 20
B: 0
#f01400
C: 0
M: 95
Y: 100
K: 0
Pantone:
485 C
Coral
R: 255
G: 110
B: 30
#ff6e1e
C: 0
M: 66
Y: 88
K: 0
Pantone:
1575 C
Yellow
R: 240
G: 241
B: 60
#f0f13c
C: 5
M: 0
Y: 84
K: 0
Pantone:
394 C
Eco-Green
R: 0
G: 225
B: 125
#00e17d
C: 64
M: 0
Y: 71
K: 0
Pantone:
7479 C
Grey
R: 230
G: 230
B: 230
#e6e6e6
C: 0
M: 0
Y: 0
K: 20
Pantone:
3 C
Tables and Charts
Data visualisation is key to the brand. We must be able to communicate and compare complex information while appropriately portraying the boxxe brand.
The primary and secondary colour palettes can be used together to illustrate data in tables and charts.
