Poppins

Typography makes up such a large percentage of our brand identity, it is vital to ensure that it is well-considered and consistent.
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Poppins is our brand typeface for headlines, and body copy.

Poppins has been selected for its distinction, legibility and clarity. Poppins is a bold typeface that can flex across every touch point.

This Google Typeface is a clean modern san serif, and can be downloaded using the button below.

Typography Styles

There a four typography styles used throughout the boxxe brand. The foundation of the brand typography is our functional sans serif font Poppins.

I am a headline

Headlines

Recommended weight: Regular
Recommended tracking: approx -20
Recommended leading: 110%

Framed Headlines

Recommended weight: Medium
Recommended tracking: approx -30
Recommended leading: 150% of height
Recommended Padding: 200% of height

I am a sub headline
I should be at least 30% smaller than a headline

Sub Headline

Recommended weight: Medium
Recommended tracking: approx -30
Recommended leading: 120% (Default settings)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Body Copy

Recommended weight: Regular
Recommended tracking: 0
Recommended leading: 120% (Default settings)

Arial

AaBbCcDdEeFf
GgHhIiJjKkLlMm
NnOoPpQqRrSs
TtUuVvWwXxYyZz

System Font

On limited occasions and for web safe requirements, where Poppins is not available, Arial may be used as a substitute.

Arial should never appear on any marketing material.

Example Heirarchy

Here is an exampe of how the typographic principles work when hierarchy is applied to communication pieces. It is not required to use all text styles on each piece of communication.